There are plenty of excellent SEO plugins for WordPress, but is WILO the best for improving your internal linking?
We think that internal linking is one of the most overlooked aspects of on-page SEO, and that’s why we built a plugin that only does internal linking.
Due to the fact that the sole mission of WILO is to improve your internal linking, we’d like to think that, yes, WILO is one of the best internal linking plugins for WordPress, and here’s why.
Internal links are all the plugin does.
You know that kitchen sink mentality when people try to get plugins to do everything? Well, WILO does not do that; its sole focus is helping you view and improve your WordPress website’s internal linking structure.
Plugins that try to do too many things rarely do all of them well, so we gave the WILO plugin (short for Website Link Optimiser for WordPress) laser focus.
It’s not automated.
Automating your internal linking can cause massive problems for your SEO. Whilst it might be tempting to automate it, you are leaving one of the most important aspects of on-page SEO to an algorithm that does not understand your business, what you want to achieve and context.
It relies on your intelligence, not Artificial Intelligence.
AI is excellent, but it should not be used for anything more than a sounding board for internal linking ideas and Keyword research.
WILO puts you in charge and helps you build upon your knowledge of your site, your customers, and your SEO skills to help you make the most effective and curated internal link structure.
It does not take long.
WILO’s intuitive front-end interface means that you can easily check the internal links of your most important pages.
Quickly check, update and find new internal link opportunities across your entire website in seconds and then invest the time improving these links to get your pages ranking higher in the search results.
It’s very easy to use, even for non-technical people.
WILO has an intuitive front-end interface, which means you use it while browsing your site rather than in the admin.
This makes it super easy to find and edit your internal links and see a real-time report on how you are doing.
By making sense of all your site content and internal links and displaying them in a clear and easy-to-manage way, WILO can be used by anyone.
Your page gets a score, so you can see when you’ve done a great job.
WILO gives your page a score out of 100 for your internal linking. This score is based on a simple calculation around the size of your site – the larger your site, the more internal links you should be able to achieve.
The calculation also takes into account stuffed links and duplicate anchor texts, so you can see how good each page of your site is, and then work towards a 100/100 score for your pages.
It’s completely free.
WILO is an entirely free plugin and our little way of giving something back to the WordPress community.
There is a premium version of the plugin, but this adds the ability for professional SEOs to have a dashboard to monitor all the sites they look after in one place – this is a cost for an extra tool, we don’t reduce any of the free version’s functionality or effectiveness.
David Foreman
Dave came up with the idea for WILO after building 100s of WordPress sites and generating 100% of new business leads for his business through organic SEO. He's been working with WordPress for over 15 years and helps businesses get more from their websites.
